ABOUT Me

My Journey to Squarespace

My background is engineering.  I was a hardware/software engineer in Silicon Valley for 20 years, working at Hewlett Packard and various smaller companies. Along the way I earned two patents, one in software and one in hardware. Then I moved to Oakdale, CA and settle into my passion for building websites.

Initially I built websites from the ground up, using HTML, CSS,  JavaScript,  jQuery, PHP, and MySQL.  There were website builders available but they didn't deliver the quality I could get with the core web technologies.  But developing websites from scratch took too long  and it cost too much. 

So I decided to use my engineering background to create  a better website builder - one that was easier for people to use than those available and was also able to quickly build quality websites. In HTML terms, my concept was to give everything absolute positioning. That would allow people place anything anywhere and move anything anywhere, without concern for anything else on the page and without learning all the placement rules other site builders forced on you.  Building a website would be as easy as laying out a storefront window: just put stuff where you want it.

I finished my site builder  and it worked as I hoped, but it turned out that no matter how simple you make a website builder, most people will still not be able to build a website. Also, by the time I finished, other site builders had been getting better, and one - Squarespace -  had gotten much better.  Squarespace was much harder to learn and much harder to use than my site builder, but I had to admit that it could do more. It contained a seamless shopping cart, blogging, a form builder, and was mobile friendly - all things I still had to add to my site builder.

So - easy wasn't helping me and Squarespace built better websites.  It was clear that I needed to walk away from my project and focus on building the best websites I could with Squarespace. 

Building a Website with Squarespace

Squarespace says that their site builder is "do-it-yourself "  but this should be taken in the sense that learning French is do-it-yourself. A French phrase book will get you into your hotel but speaking French fluently (making the professional looking website that you want) is something else entirely.

Squarespace is rich and deep. The documentation for Squarespace seems endless and is constantly being updated. Even though I have an engineering background, I’ve generated 915 pages of notes to myself to illuminate all the corners in Squarespace. And as much as Squarespace can do, it can’t always do what you want. The people at Squarespace understands this so they’e made it relatively easy to integrate custom CSS and HTML into your pages, which I always appreciate for that extra touch. In fact, if you ask Squarespace how they pulled off some of the cool stuff they did on their own landing pages they will tell you it was done with custom CSS and HTML.

So that’s Squarespace. If you’re more creative than technical, you might be able to save yourself a lot of time and frustration by continuing to do what you do best and paying a Squarespace engineer to build the website you want. Technology is in my DNA  and I love building Squarespace websites. Together I’m sure we can pull everything we need from Squarespace to make your business look its best online. If you’re not delighted, there’s no charge.

 
 
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